Challenge: Create a Member Enrollment Brochure to be placed in stores so a new member can provide their information to become part of the program.
Design: The yellow quilted bag was used not only as the icon of the redesigned program, but to also tie the enrollment brochure to shopping in the store. The certificates were used to make the connection between using the card and tangible dollar rewards. The vibrant background colors grab your attention, and bridge the rest of the rainbow. The effect creates a joyful feeling makes the bag reminiscent of the pot of gold at the end of the rainbow.
Member Enrollment Brochure
These two sketches show the bag with card and different types of ribbon decoration and alternative headlines for the piece. These options involved an opened box to either invite customers to reward themselves by joining, or to receive the gift of points that can convert into monetary certificates.
A decision was made to add the certificate to the bag contents to tie in the card with earning tangible dollar rewards. This would also reduce the risk of a potential member thinking they were signing up for a credit card.
Member Enrollment Brochure Concept Sketches
Software
Brochure / Certificate Design: Adobe InDesign
Photography
Hallmark Studios
Sketches
Hand Drawn: Julie W
Team
Art Direction / Graphic Design: Julie W
Copywriting
Account Services
Production
Operations
Information Technology