Julie W | Creative - Retail

Challenge: Create gate ads, website ads/buttons, employee pin, and stickers for a holiday charity to be featured on the weekly grocery circular, website and employee uniforms.

Design: A green candy cane stripe was used to fill the long, thin ad space. This simple fill pattern functions more like white space to highlight the message at both the top and bottom of the ad, while still relating to the Christmas season. The green color in the logo leaf was used for the stripes instead of traditional red and white, as it still relates to the logo, without overpowering the space.

The gate ad was made in two sizes, with the smaller one utilizing a solid green space as there was more text to display. Additional collateral was created to match the campaign.