Challenge: The project challenge was to highlight sustainable business practices and offer the contact information for a LEEDS Accredited Professional at Palladeo in a flyer & ad to be distributed at a building conference / trade show.
Design: A tree motif connects the ad with the concept of sustainable ecology. Leaves provide a visual vehicle to highlight the 15 points Palladeo stresses on the back of this handout. With so much information to communicate, the decision was made to pique the receiver's interest with the tree graphic on the front, and have all the corresponding written information on the back.
Two-Sided Trade Show Flyer and Conference Guide Ad
Two-Sided Trade Show Flyer and Conference Guide Ad
Palladeo LEEDS Team Jersey
Software
Tree Graphic / Illustration / Jersey: Adobe Illustrator
Flyer Design: Adobe InDesign
Team
Graphic Design / Illustration: Julie W
Project Coordinator / Client: Kate F, Palladeo